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The Russian Association of Communication Agencies, RACA (formerly Russian Association of Advertising Agencies) was founded in 1993.

The RACA is a non-profit making organization uniting 168 member advertising and marketing communications companies offering Media Planning, Media Buying, Strategic Planning, Creative, Internet Advertising, Outdoor Advertising, Sales Promotion, Trade Promotion, Consumer Promotion, Branding, Direct Marketing, Sponsorship, Public Relations, Marketing and Advertising Research, Event Marketing, Design, Packaging, In-Store Advertising and other services. Member companies of the RACA account for the lion's share of the country's advertising spend.

The RACA is headquartered in Moscow, has a branch office in St. Petersburg, and several member companies in other regions of the country. The RACA is a member of the Russian Federation Chamber of the Commerce and Industry, and represents Russia in the European Association of Communication Agencies (EACA).

The RACA is governed by the Annual Conference, Council, President and Executive Director. The RACA's President - Sergey Piskarev, Director General, LLC "Gazprom-Media"; Executive Director - Valentin Smolyakov.

The RACA through its 6 Commissions and 5 Committees is active in the industry media and marketing research, development and implementation of industry standards, pitch and tender regulations, agency remuneration, professional education and training, advertising festivals , professional ratings, GR, advertising expenditure measurement.

The goals of the RACA are to advocate advertising and its contribution to the economy and society, co-ordinate activities of the member companies, assist them to maintain high professional standards, protect, lobby and present their interests to the Parliament and Government of the Russian Federation and its relevant bodies.

16,bld.5, Office 1100, Sushchevskiy Val St., Moscow, Russia.
Tel/Fax: +7(495) 662-39-88,
E-mail: akar@akarussia.ru.
www.akarussia.ru.